Before you select what you believe is an ideal color off Pantone Colour Chart, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. You see, different colors have different meanings to different people. If you’re unfamiliar with the cultural significance of any certain color the item, brand, or identity you’re promoting might end up failing before it comes with a possiblity to explode! Let’s take a good look with the cultural significance of color in 2 of today’s emerging economies.
In China, the colour red is perhaps the most important. No where is this color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. It is also the colour chinese people associate with fire, one of several five elements its people believe create everything that exists in nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color chinese people associate with another from the five elements, our planet, and thus, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s as opposed to Western cultures the location where the color white is used to symbolize purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of a union of two individuals, the hue red also symbolizes fertility and prosperity. The hue green represents the harvest or possibly a new beginning and, as with America, green is symbolic of nature. In India green can also be the color used to honor Islam.
As fashionable as green is, don’t make use of it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like individuals in South America, green represents death. But at the center East, green may be the hue of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing the incorrect color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!