Lately, Xolo continues to be aggressively marketing its devices, especially on television, with promotional banners and ads appearing on primetime. Now, Xolo will likely be launching its first 4G smartphone with Bharti Airtel, in accordance with reports in the Days of India. Xolo may be the first Indian brand to provide a time-division duplex long term evolution (TD-LTE) smartphone in India, as shipments begins by the end in the month.
Xolo has offers to launch a number of 4G devices at different price ranges, supporting TD-LTE technology, in 2014. Furthermore, best phone under 10000 also intends to ship over half one million devices this quarter alone, because it predicts that sales for 4G devices is going to be competitive by 2015. As previously reported, currently, Bharti Airtel is the only network in India with a 4G LTE network, and even then, it’s only in select cities. Furthermore, Bharti Airtel recently signed a contract with Reliance Jio for sharing network infrastructure to avoid duplication.
Personally, I would want to eventually see 4G LTE technology available across India. Only then would I consider investing in a 4G LTE device. Because it currently stands, with both unit and network availability limitations, consumers don’t seem to be that interested in making the switch. What I’ve also realized is the fact that in addition to most subscribers being content on either a 2G or 3G network, some aren’t conscious of 4G is available in select cities, or even offered at all. Clearly, consumers need to be informed so as to make a conclusion, and so i really don’t feel like the telecom operators are making a great deal of an attempt to inform them.
By the same token, besides network availability issues, there’s also a lack of 4G devices available in the Indian market. Should you enter the local bazaar or market, they merely don’t carry 4G devices. You typically will need to go towards the high-end shopping malls, and already you understand you’ll pay a premium because you’re buying something m0bi1e the mall, not your community.
However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its stores will quickly start carrying the devices, too. No less than they’ll be an alternative choice for purchasing a 4G device. So what on earth performs this mean for current subscribers and customers? Almost certainly, you will see competitive pricing, aligned similarly between both operators. However, the largest gain will probably be for Reliance Jio, while they will have access to Bharti Airtel’s 4G LTE network.
Reliance Jio and another operator, Aircel , are attempting to secure second place with 4G LTE offerings across India, and today with this arrangement, clearly, Reliance Jio is incorporated in the lead. However, we have seen reports of sub-standard service on Bharti Airtel’s existing 4G LTE network, and in turn, this may also reflect negatively on Reliance Jio too. In addition to this arrangement, it would be great to see both operators expanding in several regions across India, again in order to avoid overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still stand to benefit and profit from the entire arrangement.